Social network closes the gap

FARMZ.COM.AU: Sixth generation Taroom farmer Alex Sparkes has created a social network just for farmers.
FARMZ.COM.AU: Sixth generation Taroom farmer Alex Sparkes has created a social network just for farmers.

LIVING on a property can sometimes make people feel isolated.

But now a new social networking site is changing that. is helping farmers across the country connect with each other more easily.

The social network is the brainchild of sixth-generation Taroom beef cattle producer Alex Sparkes.

After growing up on the land and having some experience in building web businesses for people in the farming industry, Alex was equipped to create the new site.

"I have been watching how the social media industry has been developing and I thought the next step was going to be the same thing but focused on a more niche market," Mr Sparkes said.


"So this allows farmers the opportunity to get ideas on how to solve problems and stay in touch with each other.

Mr Sparkes said people could connect with other farmers and form new commercial relationships.

"At the moment we have 300 farms registered," he said.

"There are properties from a 10-20-acre hobby farm to one that is a one-million-acre farm.

Mr Sparkes said he hoped this would allow farmers the opportunity to communicate with people in the same industry.

"It is basically a social network dedicated to farmers." gives farmers the opportunity to create a profile for their farm and connect with other farmers they know, or who are producing a similar product.

Farmers are then able to make "farmships" (farm friendships) and view and create "farmcasts" (text updates) to keep in touch with other farmers.

"Instead of making a profile on themselves, farmers create a profile on their farms and connect with other farms," Mr Sparkes said.

"People are able to upload photos of what they are doing, like if they are building a new shed.

"At the moment it is basically one farm, one profile."

He said he was looking at one account holder being able to create and manage one or more profiles. Farmers can sign up to the site by visiting .au and following the links.

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