SAM Collier describes the hash tag trending around the country as a "self funded social media experiment".
But there's a deeper meaning to the #AustralianAgriculture movement which the Goondiwindi tractor salesman is keen to spread.
"AustralianAg is about getting a fresh new and simple way to engage consumers and producers," he said.
The entirely social media based campaign started when Mr Collier, 25, was paying for some goods in a Sydney clothes store in February, and a worker apologised for the weather.
It was raining at the time and Goondiwindi was in the grips of a drought.
A few other comments overhead during his time in the city, such as two boys commenting on a train that male sheep were called rams because they "rammed each other with their heads", and the idea was borne to bridge the country and city divide.
"I had a giggle about that and then wrote a (Facebook) status on my iPhone on the plane and when I landed, it had 2500 shares in less than 24 hours," he said.
"From there it got bigger and bigger, and by the end of the week, it had 15,000 shares."
It has morphed into a trending hash tag and the first run of 1000 stickers with the simple graphics of a bull head, wheat stalk and cotton crop equating to food and clothing selling out within a week.
"It's about engaging people and telling people what agriculture does in a new way," he said.
"There's the stickers on four wheel drives with things like, 'if you ate today, thank a farmer'.
"What I'd like to see it (#AustralianAgriculture) do now is shift the focus and become an identifiable logo and see people get behind it.
"We're promoting the industry, but also creating an understanding of where clothes and food comes from."
- Entirely social media based
- Search Australian Agriculture on Facebook
- Search ##AustralianAgriculture on Twitter
- Stickers are $2.50 each
- Any profits are donated to local events
Update your news preferences and get the latest news delivered to your inbox.