MACKAY florist Shawna Starrett began work extra-early today and by mid-morning she'd already sent out 100 Valentines Day orders.
The owner of Starcut Flowers Fourways has been a florist for 25 years and said a lot of preparation went into ensuring they provided beautiful flower arrangements for customers to give their loved ones.
"It's all about preparation, making sure you've got everything you need, and lots of prep work,” Ms Starrett said.
"Because it is perishables it is very hard, you've only got that 24-hour gap in between processing the order and making it. You are under a lot of pressure.”
This year she has ordered nearly 1500 stems of roses that will be placed into bouquets and vases accompanied by teddy bears, candles, chocolates and balloons.
Ms Starrett said liliums and rainbow roses were popular, but red roses were still the number one choice amongst customers.
"Roses, definitely still very much red roses,” she said. "I don't think it will ever change.
"It's always been a gesture of love... getting a red rose has always been very romantic whether it's for Valentines or an anniversary, or when a guy starts first dating a girl.
"There is nothing nicer than sending her a dozen roses, it just really says 'oh I'm into you'.”
Valentines Day is one of the most romantic days of the year, but also one of the busiest for florists.
Ms Starrett is just one of many Mackay region florists whose phone will be ringing all day with last minute orders.
"Men normally leave things to the last minute so I've got pre-orders in, but a lot of orders will come in today first thing and the phone just won't stop ringing as well as walk-ins,” Ms Starrett said.
"I find that a lot of guys know what they want to order, you just give them the option of roses or mixed flowers.”
With the current hot weather conditions, Ms Starrett advises the lucky people receiving flowers to treat them with carefully.
"The best thing obviously is to keep them somewhere cool, mist them with water and just be careful with them,” she said. "Treat them with love and care.”
Update your news preferences and get the latest news delivered to your inbox.