EDDIE McGuire is in hot water today after dropping the "C-bomb" on TV yesterday.
The blokey sports presenter was interviewing Port Adelaide champion Kane Cornes on Fox Footy when he let the big error slip.
"You might need two rubs downs being an old c***", " McGuire said, before attempting a quick save by changing it to "old campaigner".
But the slip didn't go unnoticed, with viewers taking to Twitter have their say on the comment.
Kane Cornes even tweeted about the incident. "I know I don't play for Collingwood Eddie but old c@*t is a bit harsh! Got a good laugh out of that," he wrote.
I know I don't play for Collingwood Eddie but old c@*t is a bit harsh! Got a good laugh out of that— Kane Cornes (@kanecornes) April 27, 2014
Aaaah, Eddie McGuire, you can take the boy out of Collingwood....... #Cbomb— Carmela Simms (@CarmelaSimms) April 27, 2014
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