JUDGING by Canon's Facebook page, the EOS 5D Mark IV is the camera many serious photographers have been waiting for.
Billed as Canon's most versatile EOS model yet, the 30.4 mexapixel CMOS sensor camera has been designed using first-hand feedback from the photographic community.
With wide exposure latitude, 7 frames per second (fps) high speed shooting, internal 4K movie recording and built-in Wi-Fi and GPS, the camera is said to fuse speed and resolution with excellent low light capability and movie functionality.
The EOS 5D Mark IV is also the first EOS camera to premiere Dual Pixel RAW file format, allowing photographers to fine-tune images in post-production by adjusting or correcting the point of sharpness, shifting the foreground bokeh or reducing image ghosting.
Canon unveiled the new camera with a Facebook live event featuring two photographers singing its praises: Matthew Vandeputte, Belgian timelapse photographer, and Sydney's The InkedShooter.
The camera was praised for its touch screen controls which includes 'pinch and zoom', customisable feature button, 4K video at 30 frames per second, built in time lapse movie mode and NFC compatibility for Android social media sharing.
Said to be lighter than Canon's 5D3, it is also 'built like a tank' and features better weather proofing.
It also has one of the best focus systems around including facial tracking.
To work hand-in-hand with the camera, Canon also announced two new high performance L-series lenses; the EF 24-105mm f/4L IS II USM and EF 16-35mm f/2.8L III USM.
The full frame 30.4 megapixel CMOS sensor offers an impressive ISO range of 100 to 32000, expandable from 50 up to 102400.
Canon says the enhanced noise processing algorithm improves low light shooting, ideal for photojournalists who need to capture breaking stories no matter what lighting conditions they face.
The 5D Mark IV has a 61-point wide area reticular AF system.
It has the ability to focus even under moonlight at EV -3 in viewfinder shooting mode, or EV -4 in Live View mode.
The DIGIC 6+ processor mean you can shoot at 7 fps at full resolution, with full AF / AE tracking. You can capturing up to 21 RAW images or unlimited JPEGs in a single burst.
When it comes to movie making, features DCI 4K (4096 x 2160) at 30/25/24 fps shooting and provides the ability to extract 8.8MP JPEG images from 4K videos, making it ideal for those wanting to easily switch from video to stills.
Built-in Wi-Fi enables remote operation and secure file transfer (FTPS/FTP) via smart devices using the Canon Camera Connect app.
The EOS 5D Mark IV, EF 24-105mm f/4L IS II USM and EF 16-35mm f/2/8 III USM will be available from 8 September 2016.
Prices will be set at dealer discretion.
EOS 5D Mark IV
• 30.4 megapixel CMOS sensor with high exposure latitude
• Engineered to perform with the innovative Dual Pixel CMOS AF and Dual Pixel RAW
• Step up to cinematic 4K with DCI 4K up to 30p
• Stay connected with Built-in Wi-Fi, NFC and GPS
EF 24-105mm f/4L IS II USM
• Versatile 24-105mm zoom range
• Constant f/4 max aperture
• L-series weather-proof construction
• 4-stop Image Stabilizer
EF 16-35mm f/2.8L III USM
• Versatile collection of wide-angle focal lengths
• Premium image quality
• Fast constant f/2.8 aperture
• Durable L-series construction
• Advanced autofocus
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