Business

Nespresso coffee capsules not too popular in taste test

Aroma's coffee magic.
Aroma's coffee magic. Lisa Williams

GEORGE Clooney may have helped Nespresso explode into a billion-dollar global brand, but it appears the company's coffee capsules are not as smooth as the world famous actor.

Nespresso capsules placed fourth out of five in a blind taste test conducted by consumer advocate Choice.

Each shot was assessed for crema thickness, colour, aroma, mouth feel and aftertaste.

The Nespresso capsules, which were the most expensive in the survey, were described by the judges as "underwhelming", "musty" and "watery" by Choice's three experts.

Coffee Capsule Delights Indian received the top rating from the judges, who described the coffee from these capsules as "nutty", having "a good aroma" and "no bitter aftertaste".

But the review was not entirely positive, with the judges saying the capsules had a "very limited flavour".

Choice food policy adviser Angela McDougall said Nespresso was an example of what could be achieved through slick marketing.

"Nespresso has built its brand through its club and boutique stores, creating what is known as 'premiumisation'," Ms McDougall said.

"However, the low ranking of their coffee capsules in our taste test is a reminder to consumers that an expensive, exclusive product isn't always necessarily the best."

The Nespresso coffee capsule system was the fastest growing brand in the fresh coffee category in Australia two years ago, with global sales reaching $US 3.2 billion in the same year.

According to Euromonitor, overall sales of single-serve packets - which include cups, pods and discs - jumped 31.3 % that year.

Since 2010, an estimated 50 competitors have entered the capsule market.

 

HOW THEY RANKED

  • Coffee Capsule Delights Indian (Cost: 60 cents for 5.8 grams)
  • Best Espresso Mercurius Intenso (58c / 5.6g)
  • Piazza D'Oro Superiore (65c / 5.5g)
  • Nespresso Roma (68c / 5g)
  • Caffe Vergano 1882 Intenso (55c / 5.3g)

Topics:  choice, coffee


Join the Community.

Get your local news, your way.

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Domestic violence support services to continue in Biloela

From left: Gladstone Women's Health Centre manager Tash Fee, Banana Shire Support Centre housing officer Betty Brennan and Support Centre manager Mark Warnick. Photo Andrew Thorpe / Central Telegraph

Partnership sees Support Centre retain counselling, court support.

Tyler Seagrott scores four silver medals at Qld championship

Biloela local Tyler Seagrott took home four silver medals at the state swimming championships last month. Photo Andrew Thorpe / Central Telegraph

Biloela swimmer records five personal bests at Brisbane meet.

Top goat a champ at show business

BEARDED FRIENDS: Monto had representatives in the goat show, with the Staines family including Karen and Hannah bringing forward some of their best animals. Photo Anastassia Perets / Central and North Burnett Times

Monto goat breeders put the town on the map.

Latest deals and offers

Recovery funds kickstart Men's Shed projects

Workshop receives a funding boost while searching for permanent headquarters.

Domestic violence support services to continue in Biloela

From left: Gladstone Women's Health Centre manager Tash Fee, Banana Shire Support Centre housing officer Betty Brennan and Support Centre manager Mark Warnick. Photo Andrew Thorpe / Central Telegraph

Partnership sees Support Centre retain counselling, court support.

Tyler Seagrott scores four silver medals at Qld championship

Biloela local Tyler Seagrott took home four silver medals at the state swimming championships last month. Photo Andrew Thorpe / Central Telegraph

Biloela swimmer records five personal bests at Brisbane meet.

Top goat a champ at show business

BEARDED FRIENDS: Monto had representatives in the goat show, with the Staines family including Karen and Hannah bringing forward some of their best animals. Photo Anastassia Perets / Central and North Burnett Times

Monto goat breeders put the town on the map.

Dramatic rise reported in CQ coal dust emissions

open cut coal mine. a mechanical shovel loads coal into a truck at the peak downs open cut coal mine. owned by bhp billiton mitsubishi alliance, near moranbah, queensland. - generic. coal, open cut, mines, mining, coal truck, big truck, drag line, fuel, fossil fuel, exports, environment. Monday 21 mar 05 afr SPECIALX 34916 Photo by Robert Rough

New figures show large increase in PM10 emissions over five years.

Trespass charge after "honest mistake"

Biloela Court House. Photo Andrew Thorpe / Central Telegraph

Biloela man faces court after drunkenly trying to evict neighbours.

ACF take Minister to Court

ACF chief executive Kelly O'Shanassy

The Australian Conservation Foundation go to court to stop Carmichael mine.

Dash Cam: Roo takes on car

Kangaroo leaps car.

Kangaroo could have kept going, jumps car instead.

RACQ releases SE Qld's worst choke points

Paul Turner, RACQ

Paul Turner from RACQ talks about our worst roads at peak time.

Demand for acreage lots pushes up property prices

Property values in Cooroy have increased 25%

Property values jump in Cooroy and Peachester.

How a sacked real estate agent made $725k in four months

Agent is now under investigation by the industry watchdog

RBA warns of future apartment oversupply

Toowoomba: Crest Apartments and Burke & Wills, Ruthven Street ( view from Neil Street) Photo Bev Lacey / The Chronicle

RBA says oversupply of apartments poses risk to household finances