Business

Nespresso coffee capsules not too popular in taste test

Aroma's coffee magic.
Aroma's coffee magic. Lisa Williams

GEORGE Clooney may have helped Nespresso explode into a billion-dollar global brand, but it appears the company's coffee capsules are not as smooth as the world famous actor.

Nespresso capsules placed fourth out of five in a blind taste test conducted by consumer advocate Choice.

Each shot was assessed for crema thickness, colour, aroma, mouth feel and aftertaste.

The Nespresso capsules, which were the most expensive in the survey, were described by the judges as "underwhelming", "musty" and "watery" by Choice's three experts.

Coffee Capsule Delights Indian received the top rating from the judges, who described the coffee from these capsules as "nutty", having "a good aroma" and "no bitter aftertaste".

But the review was not entirely positive, with the judges saying the capsules had a "very limited flavour".

Choice food policy adviser Angela McDougall said Nespresso was an example of what could be achieved through slick marketing.

"Nespresso has built its brand through its club and boutique stores, creating what is known as 'premiumisation'," Ms McDougall said.

"However, the low ranking of their coffee capsules in our taste test is a reminder to consumers that an expensive, exclusive product isn't always necessarily the best."

The Nespresso coffee capsule system was the fastest growing brand in the fresh coffee category in Australia two years ago, with global sales reaching $US 3.2 billion in the same year.

According to Euromonitor, overall sales of single-serve packets - which include cups, pods and discs - jumped 31.3 % that year.

Since 2010, an estimated 50 competitors have entered the capsule market.

 

HOW THEY RANKED

  • Coffee Capsule Delights Indian (Cost: 60 cents for 5.8 grams)
  • Best Espresso Mercurius Intenso (58c / 5.6g)
  • Piazza D'Oro Superiore (65c / 5.5g)
  • Nespresso Roma (68c / 5g)
  • Caffe Vergano 1882 Intenso (55c / 5.3g)

Topics:  choice, coffee


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Growers urged to adapt to changing climate

Horticultural industries are particularly vulnerable to the effects of climate change. Photo: Growcom.

Climate change poses severe risk to horticulture industry.

Sports clubs' water rates discount extended

The Biloela Panthers' field at Rainbow St. Photo Andrew Thorpe / Central Telegraph

Clubs at two sports grounds will receive a 40% discount.

Mayor urges drought-affected farmers to contact Department

Banana Shire mayor Nev Ferrier is urging drought-affected farmers to contact the Department of Agriculture and Fisheries to have their properties individually drought-declared. Photo Andrew Thorpe / Central Telegraph

Individual properties can still be drought-declared.

Latest deals and offers

Callide Dawson businesses form Chamber of Commerce

The first region-wide Chamber of Commerce was officially formed at a meeting at the Biloela RSL last week.

Growers urged to adapt to changing climate

Horticultural industries are particularly vulnerable to the effects of climate change. Photo: Growcom.

Climate change poses severe risk to horticulture industry.

Sports clubs' water rates discount extended

The Biloela Panthers' field at Rainbow St. Photo Andrew Thorpe / Central Telegraph

Clubs at two sports grounds will receive a 40% discount.

Mayor urges drought-affected farmers to contact Department

Banana Shire mayor Nev Ferrier is urging drought-affected farmers to contact the Department of Agriculture and Fisheries to have their properties individually drought-declared. Photo Andrew Thorpe / Central Telegraph

Individual properties can still be drought-declared.

Moura woman still recovering after head-on collision

Tracey Lisle's car on the night of the crash. Photo: Contributed.

Vehicle was parked when another car veered off-road.

Jump in orphaned joeys down to the dry

An injured kangaroo is looked after at the Biloela Veterinary Clinic. Photo Andrew Thorpe / Central Telegraph

Wildlife service blames drought as more kangaroos hit by cars.

Caitlyn Shadbolt, Sara Storer join Gympie Muster bill

Caitlyn Shadbolt performs at CMC Rocks in March 2016.

AWARD-winning singers star in third line-up announcement.

Bennett, Langer, Thurston and others talk Cam Smith

Broncos and former QLD coach Wayne Bennett.

Broncos and former QLD coach plus past and present players talk about Cameron...

Barnaby Joyce talks Johnny Depp's dogs in Tweed

Deputy Prime Minister Barnaby Joyce talks about Johnny Depp's dogs Pistol and Boo...

Billy Slater talks Origin Team

Queensland Origin great Billy Slater.

Queensland Origin great Billy Slater talks about this years team and his return to...

Own Sunshine Coast property? You’re about to make money

UP AND UP: Property owners are likely to win from rent and price increases but tenants and first home buyers might not be so happy. Photo: Brett Wortman / Sunshine Coast Daily

Good new for property owners, not so good for buyers and tenants.

Sale nears on last large block of land in Coolum

The 43.37ha property on South Coolum Rd has sold.

South Coolum Rd property to be land banked