Business

Nespresso coffee capsules not too popular in taste test

Aroma's coffee magic.
Aroma's coffee magic. Lisa Williams

GEORGE Clooney may have helped Nespresso explode into a billion-dollar global brand, but it appears the company's coffee capsules are not as smooth as the world famous actor.

Nespresso capsules placed fourth out of five in a blind taste test conducted by consumer advocate Choice.

Each shot was assessed for crema thickness, colour, aroma, mouth feel and aftertaste.

The Nespresso capsules, which were the most expensive in the survey, were described by the judges as "underwhelming", "musty" and "watery" by Choice's three experts.

Coffee Capsule Delights Indian received the top rating from the judges, who described the coffee from these capsules as "nutty", having "a good aroma" and "no bitter aftertaste".

But the review was not entirely positive, with the judges saying the capsules had a "very limited flavour".

Choice food policy adviser Angela McDougall said Nespresso was an example of what could be achieved through slick marketing.

"Nespresso has built its brand through its club and boutique stores, creating what is known as 'premiumisation'," Ms McDougall said.

"However, the low ranking of their coffee capsules in our taste test is a reminder to consumers that an expensive, exclusive product isn't always necessarily the best."

The Nespresso coffee capsule system was the fastest growing brand in the fresh coffee category in Australia two years ago, with global sales reaching $US 3.2 billion in the same year.

According to Euromonitor, overall sales of single-serve packets - which include cups, pods and discs - jumped 31.3 % that year.

Since 2010, an estimated 50 competitors have entered the capsule market.

 

HOW THEY RANKED

  • Coffee Capsule Delights Indian (Cost: 60 cents for 5.8 grams)
  • Best Espresso Mercurius Intenso (58c / 5.6g)
  • Piazza D'Oro Superiore (65c / 5.5g)
  • Nespresso Roma (68c / 5g)
  • Caffe Vergano 1882 Intenso (55c / 5.3g)

Topics:  choice, coffee


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Ipswich MP wants "royal commission into black lung"

Minister for Police, Fire and Emergency Services, Minister for Corrective Services and Bundamba MP Jo-Ann Miller at the official swearing-in ceremony when Queensland Parliament resumed in Brisbane. Photographer: Liam Kidston. POOL IMAGES: FREE FOR EDITORIAL USE IN PRINT AND ONLINE

MP and coal miner's daughter wants royal commission into black lung

Callide power station owner enters receivership

Callide C power station (right) nestled in next to the highly-visible Callide B station (left) at Biloela.

IG Power elects not to make $50 million payment.

Biloela hosts CQ BMX championships

Riders at the BMX Queensland Central Zone Championships take to the track at the Callide Valley BMX Club. Photo Andrew Thorpe / Central Telegraph

Local riders lead the pack as track pasts first test.

Latest deals and offers

Bloody freezing! How cold was it where you are?

In case some of us were tricked into thinking it would be smooth sailing weather wise for the rest of winter, Queenslanders are waking up to icy temperatures

Ipswich MP wants "royal commission into black lung"

Minister for Police, Fire and Emergency Services, Minister for Corrective Services and Bundamba MP Jo-Ann Miller at the official swearing-in ceremony when Queensland Parliament resumed in Brisbane. Photographer: Liam Kidston. POOL IMAGES: FREE FOR EDITORIAL USE IN PRINT AND ONLINE

MP and coal miner's daughter wants royal commission into black lung

Callide power station owner enters receivership

Callide C power station (right) nestled in next to the highly-visible Callide B station (left) at Biloela.

IG Power elects not to make $50 million payment.

Biloela hosts CQ BMX championships

Riders at the BMX Queensland Central Zone Championships take to the track at the Callide Valley BMX Club. Photo Andrew Thorpe / Central Telegraph

Local riders lead the pack as track pasts first test.

Nationals in position to strong-arm policy

Nationals leader Barnaby Joyce last month.

Strong showing from regional party boosts case for greater role.

Panthers raise $8K for school chaplaincy

The Biloela Panthers (right, in special uniforms) and Rockhampton Brothers teams observe a minute's silence for suicide victims before the game at the Panthers' home ground last Saturday night.

Teams unite to support cause.

Prince Harry regrets not talking about Diana's death

Diana, Princess of Wales, enjoys a ride on the Maid of Mist in Niagara Falls, Ont., in this Oct., 1991, with her sons Prince Harry, then 7, and Prince William, then 9.

The royal was 12 years old when his mother was killed

Oh Kim, be careful with the spray tan when breast feeding

Kim Kardashian West accidentally smothered North's face in fake tan

Michael Hutchence doco to show a life lived INXS

Michael Hutchence.

Michael Hutchence will live in tell-all feature-length documentary.

Sunshine Coast cooks to do battle for Masterchef crown

asterChef Australia finalists Matt Sinclair and Elena Duggan.

Noosa's Matt and Elena stay mates to the very end.

Matilda The Musical's clean sweep at Helpmann Awards

A scene from Matilda The Musical.

TIM Minchin-scored production enjoys record awards haul.

Harry's MasterChef exit makes way for all-Noosa grand final

Harry Foster congratulates MasterChef finalists Elena Duggan and Matt Sinclair after a closely-fought semi-final.

YOUNG Rocky-born cook now working in his dream job in Tasmania.

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

72-year-old Coast developer set to start new project

GREEN LIGHT: The Cosmopolitan has been approved for development at Cotton Tree.

Meet the Canberran set to deliver another chapter for Coast suburb

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd

Ecco Ripley sales run sparks prime release

MOVING IN: Sekisui House has announced the release of more residential blocks at Ecco Ripley.

Sekisui House is preparing to unveil more land at Ecco Ripley

The climb is slow but property on the way up

Michael Matusik, director of Matusik Property Insights.Photo Allan Reinikka / The Morning Bulletin

The improvement would be mild when compared to past cycles