SHE is one of Australia's most influential women, but Ita Buttrose told a gathering in Ballina yesterday that a humble tea towel helped kick-start her successful media career.
Ita was at Ballina's Crowley aged-care facility in her role as president-elect for Alzheimer's Australia, talking to residents for a Seniors Week event.
But the residents were keen to hear Ita talk about the days when she was in the limelight as founding editor of Cleo magazine, then editor of the Women's Weekly, but the 70-year-old said she doesn't feel as though she has ever been out of the limelight.
She told the gathering about her first job in media as a copy girl where one of her duties was to make coffee for the 40 or so staff.
Long after those days, she learned that management considered her to be a person to keep an eye on, and, she said, it was all because as a 15-year-old she brought her own tea towel to work to wipe up the coffee cups.
"It shows the importance of making a good first impression," Ita said.
Ita nowadays has a television slot on Channel 9's Today show and is the ambassador for Alzheimer's Australia. Her father had a form of dementia.
She said a drama on ABC television last year about her role as the founding editor of Cleo magazine, Paper Giants, "introduced me to a new generation of younger women".
Getting the magazine off the ground in the early 1970s, Ita said, was a challenge.
It targeted the "progressive woman in changing middle-class Australia", with stories on sex and the famous centrefold, with Aussie actor Jack Thompson baring all.
But she said the reality of the time was that women were oppressed, even as the times were a'changing.
Ita said modern women "don't understand what it was like to be a woman in Australia in the 1970s".
She said the freedoms and earning capacity women have today is a vast improvement on those days.
"But women are not represented enough in boardrooms and not represented enough as CEOs," she said.
Ita has an uncle living in Ballina, but this was the first time she had been to what she said he always describes as "God's country".
"And I can see why," she said.
She also was excited to learn that Cold Chisel will be playing at this year's Bluesfest at Byron Bay.
The iconic Australian rock band penned a song about the iconic Australian woman, called Ita.
"They're my favourite band, and my favourite song," she said.
She only met Chisel frontman Jimmy Barnes two years ago in a taxi during a trip to the US for the "G'day America" promotion.
In her role as an ambassador for Alzheimer's Australia, Ita said she wants to give a voice to those affected by the disease.
Attention all first home buyers! This is an outstanding opportunity to secure a solid three bedroom brick home on a fantastic 800m2 block. Freshly painted and...
Work obligations dictate a quick sale. Tucked away at the end of the drive way you will find this renovated highset backing onto Council parkland creating a...
Be quick to inspect this impressive new family home perfectly positioned in the very popular Forest Springs Estate. Individually designed with the growing...
When it's time to downsize from the large family home to something easier to look after its always a question of where to go and what would suit. Here is a...
The ideal location in Beecher where you will find exceptional homes, large homes and usually with BIG sheds, 27 Jim Whyte Way is no exception. With a different...
"If you are in the market for an established low set brick home where you can move straight in then don't delay in contacting the agent to inspect this property. ...
The owners have committed elsewhere and just want this property GONE! Four beds with great back yard, side access for the boat and access to that shed you need...
After a lot of discussions, this family have made the decision to sell and move on. Things you need to know about this home: firstly, they have just had the...
This neat and tidy package will not disappoint. Most of the hard work has been done. The inside and the outside of this home present immaculately. The spacious...
Raine and Horne Gladstone is delighted to be marketing 3 Kauri Dr For Sale. Walk right in and sit right down - all the works been done here! With street appeal...
Join the Community.
Get your local news, your way.
Update your news preferences and get the latest news delivered to your inbox.