SOME members of the Kingscliff business community have criticised the 2012 Kingscliff Australian Longboard Open.
Kingscliff Chamber of Commerce president Dennis Eyre said feedback he had heard showed local businesses were not all impressed with the event's impact.
"On Wednesday we had a meeting with the council because, though the event in the park was approved, we feel there could have been more consultation."
Mr Eyre compared the longboard open to the 2011 staging of the State Surf Life Saving Titles, which was criticised for not always fitting in with and benefiting local business.
He said it was important conversations took place between now and the 2013 longboard competition to ensure more cohesion between the event and local business, like that achieved during the 2012 state titles.
Open director Sean McKeown said the event tried to accommodate local businesses relevant to surfing as best it could.
"We'd love to have more local business support," he said.
"But it's no good, for example, setting up a ladies shoe display - it has to be relevant to what we're doing."
He cited local examples such as Surf Xcess, Fins Restaurant and Scales Seafood which were involved with the event.
"Unfortunately, as they say, you can't make an omelette without breaking a few eggs.
"When we first came to town (known as Malfunction) there was nothing: no triathlon, no Casuarina Beach footy, and no State Life Saving Titles.
"All of a sudden these events became the flavour of the month, and we don't have road or car park closures - we tend to have a very low impact on the town.
"And because of the event a lot of surfers, instead of just bypassing the area, will poke their heads in for a wave and maybe even spend some money."
Mr Eyre said the business community was happy to see anything promoting the town.
"I hear we have a cycling event soon, and we've already been in consultation with them to see how the businesses can be involved.
"I don't think businesses are anti the longboard event, but we'd like to work with them as opposed to against them," Mr Eyre said.