SENIOR Melbourne assistant coach Neil Craig said yesterday the club needed to "embrace" its latest crisis.
The Demons are anchored to the bottom of the ladder after two rounds following losses totalling 227 points to Port Adelaide and Essendon.
They have now suffered 20 defeats in 24 games under embattled senior coach Mark Neeld, and look set to emulate their efforts in 2008 and 2009 when they 'won' wooden spoons.
"It's really important to have great adversity skills, to be adversity tested if you want to be successful," Craig told fans on the Demons website yesterday.
"You cannot be successful if you can't handle adversity.
"While it's painful for our supporters at the moment, we have got to maximise this opportunity to build the skill set we are going need in the future."
The Demons share training and football department facilities at AAMI Park with the Melbourne Storm, and Craig said the club could learn a lot from the reigning NRL champions.
"Melbourne Storm lost five games in a row last year and then went on to win the grand final," he said.
"That, to me, says they have great adversity skills that enabled them to stay on track and focus about where they were going ... and rebound from that period losses.
"They are the skills that we need to develop, from our playing point of view and our football staff and coaches point of view.
"As stupid as it sounds, this is a great opportunity for the development of our football club and our football department.
"We need to embrace it and push on ... there will be no backing off in this area."