Battle of the smartphones

Employee of Allphones Riverlink Jennifer Spence with the 3 most popular smart phones, the iPhone, Samsung and Sony Ericsson Arc.
Employee of Allphones Riverlink Jennifer Spence with the 3 most popular smart phones, the iPhone, Samsung and Sony Ericsson Arc. Sarah Harvey

THE Apple iPhone, credited as the breakthrough pioneer of smartphone technology, is facing a fight for top position as rival products challenge for consumer cash.

The long-time favourite for many technology enthusiasts has found strong competition with the Samsung Galaxy II, powered by Android, whittling away its once dominant position in the market.

Allphones Riverlink owner Michael Reynolds said it was a 50/50 split between iPhone 4S and its Android rival.

"The iPhone is definitely very sought-after, closely followed by the Samsung Galaxy II. There are two main platforms. There is the iPhone who use the Apple system and Google Android," he said.

"In terms of differences, there is not a lot of difference between them. It is kind of like buying a Ford or a Holden. They are both dual core processors, they both have eight-megapixel cameras and they both have wi-fi.

"They have a lot of similarities but are different at the same time."

But the market again will soon have another strong competitor, with Nokia to launch a smartphone powered by Windows, in a bid to reannounce itself as a heavyweight.

"Nokia has changed to the Windows operating system, but they have lost a lot of market share in the last couple of years," Mr Reynolds said.

Another major player in overseas markets, the Blackberry, has failed to rise to the heights of its counterparts in Australia.

Mr Reynolds said it could be simply because of the choice Australian consumers had.

"I think it has been particularly because of the amount of choice we have here and also the user friendliness of them. They are very big in the States and Africa as well but they are slightly harder to navigate around."

Mr Reynolds said research had shown consumers aged between their mid-teens to mid-30s were more likely to make the switch from an iPhone to Android, while older consumers were more likely to stick to the tried and tested iPhone.

When phone contracts are up, Mr Reynolds said price and personal preference were the motivating factors.

"Everybody is different. Some people just want particular brands, people who want an iPhone and other people are open to other brands," he said.

"Sometimes it goes on price. The iPhone tends to be more expensive than the Android, they are more reasonably priced.

"Apple make a great product but they are even better at marketing it."

Topics:  smarter shopping smartphones

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Suspected arson at CQ schools investigated by police

Police are investigating a fire that destroyed a building at Biloela State High School overnight.

Police investigate other reports of attempted arson at the school

'Life's work lost': Support for staff, students after fire

Biloela State High School principal John Adie said the school lost a lot of resources in last night's fire.

Support has been offered to staff and students following a school fire

Local Partners

Top floor teams take out The Block's terrace week

Kim and Chris pictured on their winning outdoor terrace in a scene from The Block.

RIVALS Kim and Chris and Julia and Sasha tie in final week of work.

Bob Dylan slammed as 'arrogant' for Nobel silence

Nobel Prize winner Bob Dylan.

Singer the controversial winner of literature Nobel

Shannen Doherty reveals fear of dying in post on chemo

Actor Shannen Doherty shared this image of her lying in a hospital bed after a chemotherapy session.

Actor has been fighting cancer since 2015

Eddie Redmayne's stage fright on latest Harry Potter film

Actor Eddie Redmayne stars in Fantastic Beasts and Where to Find Them.

Actor felt like kid again when he got to film with a wand

Salma Hayek: 'Trump planted story because I turned him down'

Actor Salma Hayek is the latest woman who says U.S presidential nominee Donald Trump acted inappropriately.

Salma Hayek latest woman to accuse Trump of misconduct

Leonardo DiCaprio nearly drowned while filming

Actor Leonardo DiCaprio

Oscar winner almost drowned in Galapagos

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?

Kiwi siblings snap up Dotcom mansion for $32.5m

The new toy company owners of the Coatesville mansion want replace any controversy with positivity and fun. Photo / Barfoot and Thompson

The trio paid $32.5 million for the property in June

New $200 million development will create 580 jobs

Cassie And Josh with baby Alfie and daughter Andee. They have bought at new Lennox Head development Epiq.

Majority of new positions will be given to Northern Rivers locals

Cherrabah's mega resort plans axed

PLANS for a massive development at Cherrabah have been scrapped.

What our mayor thinks of the new draft SEQPlan

The plan to use the innovative technology as part of the new Maroochydore CBD was cemented on site today when Mayor Mark Jamieson and Envac Asia Region president Chun Yong Ha formally signed the contract for the $20 million underground waste collection system.

New plan accommodates Sunshine Coast Council's vision for growth.

Dusit Thani finance crisis 'just a small hiccup'

ON TRACK: Springfield Land Chairman, Maha Sinnathamby, Ipswich Mayor Paul Pisasale, Developer Richard Turner and Springfield Land Deputy Chairman, Bob Sharpless, at the recent resort sod turning ceremony.

Property developer says project remains firmly on track